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CONTENT EDITING

September 10, 2014

The time has come, you’ve got a contract, and the sometimes long and arduous editing process has begun. How are you going to handle it?

BABY BABY BABY!

There are those of you with substantial egos. What you write is perfect. When some schmuck comes along and tears the heart and soul out of your work, whaaaa??? Of course, you dismiss them as ignorant know-it-alls who don’t have a clue. They need to get with the program.

Then you think about it. They dared to criticize your masterpiece and find flaws that aren’t there! How could they! The whole world is against me! Everyone is picking on me! Why did I pick this publisher!

I don’t think this happens often, because hopefully, the agents and publishers filter these miserable people out beforehand, but it’s probably not unheard of. On the other hand, I’ve read some real crap by established authors that went off the deep end because they had sales. Yup, once they started making money, they could get away with throwing these little tantrums and getting away with it.

FOREST THROUGH THE TREES – CHECK THE EGO

Content editing is there for your own good. You have that signed and notarized contract in your grubby little hands. It’s time to suck it up and let an outside editor see the forest you can’t see through the trees. This neutral party has the expertise and experience to see the minute details and flaws everyone else, including the agent, and beta readers and writers group missed in the story. This detailed content edit isn’t a line edit, specifically, that looks for grammar and syntax, though they might point out obvious flaws. Their job is to look for structural flaws, the big picture.

You need to check your ego at the door. Put away your pretense and prepare to get to work. You may have to read through what may be a lot of comments and organize them into a plan or format you can work with, so that you can fix what needs fixing.

MUTUAL INTEREST

The editor and publishers jobs are to put out a marketable story, and one that doesn’t embarrass them and you. It heeds you to listen to their advice. They’re not there to destroy you, but to work with you to both of your mutual benefit.

CAVEATS

If you find their comments and suggestions change something too much, it’s time to discuss, not freak out and go off the deep end. Their comments and recommended changes are not orders, they’re suggestions to make it better. They should not be ignored. At the same time, if it completely changes what you’re trying to do, discuss it with them until you come up with a mutual agreement. If those discussions turn into a list of demands from the publisher…

If you find them ghost writing your story, you need to put the brakes on, check your contract, and make sure they can’t do that. You are the author not them!

If, overall, you have accepted that you need to listen to them yet you continually get a bad vibe, the comments on your edit are snide, disrespectful, haughty, (add your negative verb here), it’s time to talk about changing personnel.

Under these three circumstances, you need to have a serious sit-down with your publisher/agent. If you find yourself butting heads well…To quote a well-worn cliché that I probably shouldn’t use but am going to anyway, “Something’s rotten in Denmark.”

THE CHOICE IS YOURS

Content editing is all about the work, the big picture. This is where they separate the men from the boys, the girls from the women (if that’s another cliché, sue me). Working collaboratively and positively with they is very important.

Once the big picture is fixed, then the little stuff gets fixed, which is where the pages really get full of red ink! With the big picture done though, you should rest easy and know your book as a good chance of being something you can be proud of, and know you were part of a team that made it so.

Don’t think of this process as confrontation. It’s collaboration.

I know, I’m going through it right now.

Happy writing!

BLOG BLOG BLOG

September 3, 2014

The title is a direct quote from our Henderson Writer’s Group vice el-presidente Andres, who also runs our web site. He’s always encouraging members to submit articles and blog posts to keep the web site active, and with good reason. The web site is there for everyone. It’s a great place to keep up with the happenings within the group and also to glean info on the craft of writing.

TWO SIDES

I’ve heard it all. At every writer’s conference, there are those that preach blogging and social media as the be-all end-all of getting your name out to the world. It’s the cheapest and easiest way to let the world know you exist. It’s the most convenient marketing tool.

On the other hand, especially recently, there is the emerging crowd that believes social media and blogging is as useless as tits on a hog. They feel it’s a colossal waste of time and nobody pays attention to any of it. They never buy books based on either the social media sites or anything you write, let alone read what you say.

TIME CONSUMING

As with any marketing, blogging takes time. First, you DO have to pay to maintain a web site. What, $30 a year for a decent one, though there are the down-and-dirty cheap ones that you can get for free that have little functionality, or modest ones for $20 or maybe even less. Or, you can go much more if you hire someone to do it for you. I see those, and red lights flash in my mind.

I have very little HTML background and I almost forked out $200 to have someone do a web site for me, but I hedged on that, paid $29 and did it on my own. I may not have a super-duper totally spiffy site, but I don’t think I’ve done that bad. Sure, it could probably use some more functionality, but considering where I’m at, I’m not ready to fork out big bucks for something I don’t need. Neither do you.

Building the basic site, then writing something on it takes time. Maintaining it does also. Then, if you start getting traffic, keeping up with it does also.

WHAT’S THE POINT?

When your book comes out, your name is already out there. People know who you are. They know a bit about you. Your book isn’t dropping from a vacuum. You have a platform from which to yell, scream and tell everyone I have a book!

NOT FOR EVERYONE

Plenty of authors will tell you they don’t use any of this, and do just fine. Some popular authors have their media relations people do their web sites. The authors themselves barely visit their sites, if at all. I’ve noticed some author’s web spaces haven’t been updated in years. They’re static, yet they keep selling books. The site is like a place mat on the web.

Other authors are current, have active blogs and chat with their fans. They have contests, current events, tour dates. They post articles on the social media sites and their web page as well. I have a feeling their fans are more dedicated.

What kind of author are you going to be?

To re-quote: Blog blog blog.

Happy writing!

EDITING ISN’T THE END OF THE WORLD

August 27, 2014

A post from one of my writer’s group members prompted another return to one of my favorite subjects, editing.

Let’s face it folks. No matter how hard you try and how many edits, reads, folds, staples, spindles and mutilates you do on your work, once an editor at a publisher gets hold of it, you’re probably going to be surprised when you get it back full of red ink. It may be a real dash to your ego, it may toss you into the depths of despair, it may make you think you pursued the wrong career!

It may make you add your negative adjective here_____ editing.

PART OF THE PROCESS/HALF THE FUN

The idea is not to take it personally, but look at it as another part of the creative process. Sure, you don’t want an editor to rewrite your book. If you find an editor ghost writing your story, it’s probably time to talk to the publisher and say “wait a minute.”

A good editor doesn’t do that. What they do is look for content, structure and grammatical mechanics. If your story needs a complete rewrite, that’s something that should’ve been caught by the publisher or agent before you signed a contract, and made clear they intended to do that. It’s also something you should be doing, not them. If they’re doing it, they’re basically stealing your story. You’re supposed to be the writer, not them.

WHAT MOST RED INK REALLY MEANS

The bottom line is that depending on the function of an editor, when you get to the red ink, you’re usually past the biggies, like structural changes. The first read will be to make those major story tweaks, big cuts and switching chapters. That may involve some red but, is usually more general in nature. These big issues have to be resolved by mutual consent. That may be a painful process when you have to kill off a favorite character or something, but if a story doesn’t need that character or scene, oh well. These initial stages catch those things as well as continuity errors, timelines etc.

The red ink is the grammatical things, sentence structure, point of view violations and such tweaks. A good editor could leave a lot of red per page, depending on your core skill.

Once those tweaks are made, a final read could reveal something nobody saw the first time. That could (or may not) lead to another round of edits. Be prepared!

However, seeing a lot of red doesn’t always mean a lot of work. It could still just be tweaking.

THE ULTIMATE GOAL IS A QUALITY STORY

Your ultimate goal is to put out a quality story that shines, not something that will ceaselessly embarrass you down the road. The red ink now will do you many favors in the long run. Don’t look at it as a chore. Look at it as a learning experience and embrace it. Also, it’s another opportunity to once again, relive your story.

Happy writing!

AGENDAS

August 20, 2014

I’m a heavy reader, an average of a novel a week, sometimes two. I’m lucky in that the quantity never fails to give me inspiration. This week was no exception. As I usually do, I don’t like to cite the specific book because I don’t want to give you any bias if you happen to read any of these books. I want you to either find it on your own, or interpret it your own way. Maybe you’ll see things differently. Maybe I’m too sensitive, or you haven’t learned to spot these things yet. Maybe my articles will help you do that, so your writing will improve.

I recently finished a book by a very popular thriller author. This was a one-off from his usual series. The premise was interesting with plenty to like. However…

I HATE AGENDAS

I’m not sure how deliberate the author pursued his plot, but the premise, though quite imaginative and off the beaten path, bordered on…

I HATE PREACHING

Yup, you got it. Preaching. The author never missed an opportunity to pound his message home, using thinly-disguised plot devices to bring that message to the forefront on almost every page. That could’ve brought the action to a crawl, except he kept the chapters and scenes short, which kept the pace fast.

The worst part is that I got the message in the first chapter. I kept saying to myself, Okay, I got it. Now move on with the story!

MAKE YOUR POINT AND MOVE ON

I repeat, make your point and move on. Some agendas are not as controversial as others, while some are just downright annoying. In this case, the agenda itself wasn’t so much annoying. I agree in principal and sympathize with the author. The problem is that I didn’t want to hear it over and over again. As a result, it made me that much more critical of the other writing flaws. There were many I might not have noticed otherwise.

After reading the reviews, a lot of other people felt the same way – some about the writing, some about the agenda.

BOTTOM LINE

People don’t like to be preached to in a fictional story. It’s worse when they know the author, and expect something different. We, as readers, feel ripped off. At least I do.

When you’re a new author, just getting started, readers see the preaching and agendas and they think you always write that way. If they agree, they become fans. If they don’t, you just lost half your audience. Word gets around. All of a sudden, you’re on one side of the fence, whether you intended it or not.

You may not even realize you’re going overboard with your pet political or social view. That’s where those second sets of eyes come in handy. Make sure those second sets of eyes aren’t just close friends, who tend to be of the same political and social group. You need those outsiders to look for what you can’t see. I’m not saying let it go overboard, but don’t dismiss all those out of left field comments (and I’m not talking politically, per se).

Do yourself a favor and write a story everyone can enjoy in your genre, unless you’re specifically targeting a political or social group. If that’s the case, like Glenn Beck or Bill O’Reilly, for example, all bets are off.

Happy writing!

INFO DUMP BLUES

August 13, 2014

A recent discussion came up on one of my Facebook groups about info dumps. Some apparently like them while others don’t. Those that like them think they can be artistically done, while others don’t think they’re good under any circumstances. That inspired me to take another look at this, sometimes, controversial subject amongst the writing community.

BEFORE THE “RULES”

Way back when, during the formative years of books and essays, whoever took to pen and paper basically made up the rules as they went along. As writing became more popular, it became apparent that certain works drew more readers. These works appealed more to the audience because they were easier to digest. Eventually, someone, somewhere analyzed the prose and developed rules of writing to make reading easier.

Is what I said just true? Hell if I know, but it sounds like a good guess. I’m too lazy to look up the true story, but you have to admit it holds some logic, doesn’t it?

Before the rules, as we know them today, there the classics of literature, many of which we were forced to read in school. Some were used to model the rules we use today. Others became classics simply because they were great stories, despite how they were written. A good many were authored badly, but editors, by then, already had established certain crude rules and fixed them to a point, make them more palatable to the reader. Many of them were never altered because they were considered classics and to do so was blasphemy (including those that were translated from other languages). Today, many of these classics still pretty much suck to read as far as I’m concerned. Sorry if I’ve offended those who love the classics, but I personally can’t stand to read most of them. I pulled a few off the shelves and sampled. Wow! I was shocked at how bad they were compared to today’s standards. I won’t name names, but to be force-fed that stuff in school is almost a crime. Don’t get me wrong, the actual stories and what they stand for are timeless, but the way they are presented could use a good modernization in style. How to do that without changing the author’s voice would be a severe challenge.

With fewer rules back then, a common device was the info dump. Authors wanted to convey info to the reader, and that’s exactly what they did. They dumped a heap of info on the reader all at once. Then they continued with the story.

RULES ARE THERE FOR A REASON

Are these supposed “rules” arbitrary? Let’s look at it from a reader’s perspective. Since I am a reader, let’s start with me first.

I’m plugging along in a story that’s moving well. All of a sudden the action comes to a screeching halt. The author decides he (or she) wants to tell me a bunch of background info on this character’s motivation for never pumping his own gas. Okay… The reasoning drones on and on, paragraph after paragraph, until I skip to the end of the chapter. I don’t care. None of this has anything to do with the story.

Now let’s take you… the literate reader. To you, every detail is important, no matter how trivial. You sop up minutiae because you love words, the more the better. The whole point of literate fiction is description description description.

Most of us aren’t literate readers. We’re average readers that like to get to the point. The powers-that-be realized this a long time ago and created a “rule” that info dumps were not that great.

WHAT’S THE ANSWER?

First off, how important is that info, really?

Second, how elaborate does the description need to be?

Third, how soon do you need to tell it?

Fourth, is it just something you think is neat and want to add? If that’s the case, you’d better figure a way to make it key to the story, or dump it!

We all have certain interests, prejudices, favorites we love to add to color to our writing. That’s part of who we are. There’s nothing wrong with that. The problem is in adding those things in that don’t make sense, or adding too many of them. Those details bog down a story and bog down those info dumps. That’s one thing that makes them info dumps.

The best way to avoid an info dump is to parse it out. If you’ve decided all that info is essential, don’t slam the reader with it all at once! Parse it out as bits of narrative and dialogue. Spread it out through several chapters.

One device often used in thrillers and action/adventure stories is to use a prologue. In the prologue, a sometime in the past scene sets up the motivation for the present-day protagonists. Within that prologue, you can use those characters to convey a lot of that info dump.

What about character background?

In this case, parse it out a bit at a time by having the character reveal it little-by-little.

What about history of a building or area?

Keep it simple and short. One or two short paragraphs. Not a chapter! Just say enough to tantalize the reader. If they want to know more, they can look it up later. You don’t need to impress them with your historical knowledge. You’re writing a fictional story, not a history essay! I can’t tell you how many times my eyes have glazed over when a story has bogged down telling me history of a town, building or something I didn’t really care about. On the other hand, I cared more when the author kept it short and simple. In fact, I actually remembered it better.

Another point is, since these stories are fiction, when an author throws in historical details, I don’t know what to believe anyway, so I take all that effort with a grain of salt. Many authors throw in a bibliography or explanation at the end of the book for what is real and fictional. You can do that or just let everyone guess. In my adventure/thrillers, I plan to have the real/not real section at the end of each book. On the other hand, I’m not going to beat the readers over the head with details within the story either.

Just a few tidbits to help you on your way.

Happy writing!

REPEATED WORDS

August 6, 2014

This is not a new subject. I’ve lumped repeated words into another talk on editing. I have no ego. Even though I’ve been at this almost twenty years now, and have a tough skin, I’m known to point out my own weaknesses.

My writing continues to improve and get cleaner each time I read to my writers group. As a consequence, they’re able to dig deeper and find more unique things than I can keep up with. Repeated words, even though I’m quite aware of them (and try to filter them out), are the bane of my existence lately. They aren’t my only foible, but run a close second (or third) to telling instead of showing, similar sounding tags, obscure clichés, etc.

SOMETIMES THEY’RE OBVIOUS

Every writer will be humming right along, spelling out a narrative, think they’re doing just fine. They’ll edit it several times then let someone else or a group read it.

Mary gave it her all. She wanted the bouquet to stand out in the crowd. The only way to make her bouquet do that would be to use a special orchid Roger grew in his secret room at the back of the greenhouse. His bouquets never featured that orchid because she knew he’d stolen the first bulbs from that Chinese man who mysteriously vanished. She had to wonder about Roger.

Okay, how many times are we going to say bouquet in one paragraph?

You, as the author probably won’t notice anything, but another reader will.

This, of course, is just an obvious example, or is it? You may not believe how often simple repeated words like this show up in your prose that you’re blind to. Trust me, they’re there!

WATCH OUT FOR THE SNEAKY ONES

In the next case, I’m not going to show an example, because there’s not enough room in this article. My second example is a repeated phrase or word within a chapter. Yes, a chapter. It’s like the gist of your scene, but you keep pounding it in, over and over again. In my case, the other day it was fake religion. I said it one too many times in regard to part of a plot line in my fantasy novel sequel, Meleena’s Adventures – Gods Of The Blue Mountains. Within one chapter, I repeated that exact phrase three times without realizing it.

The fix was simple. In these situations, it can be for you also.

SOLUTIONS

One of the difficulties with repeated words is noticing them in the first place. Since you’re so close to the story, you often can’t. You often aren’t aware of them right off, which means you need that second set of eyes. The solution is a beta reader, a friend, or a writer’s group. It needs to be someone different from you to notice.

Often, authors can be accused of using pet words. If that’s the case, a simple word search will bring them out. I often use nodded and arched a brow in my tags. I use a word search to find them. The problem is that if someone else hadn’t pointed that out to me, I might never have known.

When the repeated words are a one-off incidence, the only way to find them is dogged editing and that’s where that second set of eyes is most essential, to see the forest through the trees. When you are reading it, your mind tends to fill in blanks because you know what you wrote and what you meant. Guess what? You also see what you meant, not what you wrote! Trust me on this!

However… with practice and skill, you can get better at noticing these things, especially when you’re aware of them.

Print the chapter or scene and read it. You’d be surprised what you’ll see on paper that’s invisible on the computer screen.

My best solution is to have that second set of eyes, in whatever form they take.

Until next time, happy writing!

WILL REVIEWS AFFECT YOUR WRITING?

July 30, 2014

This is almost a rhetorical question, but it struck me that when and if I get published, will I read my reviews and what will I take from them?

Of course, I will read them! I may not like all of them, but after being at this passion for almost twenty years now, and after being critiqued at everything from the writer’s group from hell to two really great groups, I’ve almost heard it all. I have a pretty tough skin.

I see the issue as filtering through the flack.

WHAT TO TAKE

I’ve talked about reviews before and there are the fake reviews, which I hope I never get. Case closed. Then there are the bogus reviews like “My device doesn’t work right so I’m slamming this book with one star because the font size won’t change.” Those reviews are crap.

Tossing the flack aside, I’ll look at the good and the bad because I’m sure there’ll be some who don’t like my work for one reason or another. Why? Is it something I can or should change, or do they just not get it? Will it be something that will alienate the good review readers? Or, do the good reviewers also hint at the same thing but don’t care as much? If that’s the case, maybe I need to take a look at some improvements. I’m not proud. I’m not that bullheaded that I need to put my nose in the air and say screw the public. They have to take me or leave me.

If I can make my stories better, I’m not too arrogant or proud to adjust.

SOME AUTHORS JUST DON’T GET IT

I’ve brought up this author before but I won’t mention his name. If you’ve been following me for a while, his name is probably burned into your forehead by now. He has done pretty well getting his thriller series published. Yet he gets slammed over and over again for the same things, from the bad to good reviews. Does that make one iota of difference? Not in the least. He keeps plodding on without even the slightest change to either his style or the quality of the writing. Case in point is the latest hardback… yes, hardback which just came out.

I just finished the fifty page prologue and am now into the heart of the story. While there are fewer glaring typos and other grammatical errors than the last one, things are picking up as the main story is finally getting going. Incomplete sentences, head-hopping, story threads going nowhere, the usual. Not only is this author not writing any better, but it’s as if his editors are deliberately trying to make him look bad.

Though he gets mostly good to moderate reviews, even many of them are full of complaints about the bad writing. The guy can tell a good tale, but the writing sucks! Historically, his reviews are consistent from book to book and not a thing changes.

Maybe he never reads his reviews. Or maybe he refuses to change. I don’t know.

Even beating him over the head with a stick doesn’t seem to be helping.

WHAT WOULD YOU DO?

I hope if you attend a writer’s critique group, that you actually listen to advice and take it into consideration, hone your skills and improve them. Geez!

Now, say you get published and the reviews start rolling in on Amazon. Will you refuse to read them? Or, will you read them and laugh them off? I hope not. Fans are the reason you will have a writing career. One-off comments can be taken with a grain of salt. If even your good reviewers are saying the same thing as the bad reviewers, maybe you need to look at making some tweaks. Just a thought.

Happy writing!

CONCIOUSLY BREAKING THE RULES

July 23, 2014

Something I’ve repeated over and over again is that though there are certain rules to good writing, with some of them, they’re like the pirate code, they’re merely guidelines. Aaargh!

The key is knowing when to break them, doing it consistently and with finesse.

WHICH RULES TO I BREAK?

Okay, I don’t really break a rule. I simply use an alternative interpretation. In the Chicago Manual of Style, when it comes to commas in a series, the last one uses a comma and an and.

John held a box full of wrenches, pliers, saws, and files.

However, the military technical writing interpretation is that in the last instance, the and takes the place of the final comma so the extra comma is redundant.

John held a box full of wrenches, pliers, saws and files.

That’s been my interpretation since becoming an Air Force writer back in the late 80’s. I’ve stuck with that throughout my nine years as a civilian technical writer working for the Air Force. I don’t care what the Chicago Manual of Style says. That’s a conscious decision that I use consistently throughout everything I write.

BIG NAME AUTHORS BREAK ALL THE RULES

When you start out writing, a lot of times, people will tell you to follow by example. In other words, whatever genre or subject you write, pick up a book by a successful author and look at their example.

Wrong move. Usually.

I say that because first off, that author got there in a different time and place. He or she got their break under a different set of rules than what you’re subjected to, especially if you’re pitching blind.

Second, once established, many authors tend to throw the rules away and take the easy way out. They can get away with it because they’re making money. Money talks. When money talks, quality means squat.

Third, often times if this popular author had a great pitch, or was in the right place at the right time, the publisher would tend to overlook certain flaws (certain rules they would still impose on you, the average schlub out there in line with everyone else they’re trying to filter out with the flack). The publisher may or may not have caught those flaws in editing. Down the line, as the author became more popular, things would get a lot fuzzier.

It boils down to this: Don’t use popular authors as good examples when it comes to rules!

I’m not saying to never use popular authors as examples, but you have to look for the magic, not the rules.

KNOWLEDGE AND INSTINCTS RULE BEST

To really know which rules you can break, you first have to learn what they are. Once that’s accomplished, then you can get a feel for which ones you can break. Until then, don’t try to get cute! It’ll just end up biting you in the ass!

Happy writing!

PACING

July 16, 2014

I just finished an icky bug by one of my past favorite masters of the genre. He’s been off the rails for a long time, in my book, writing in first-person, not my personal taste. Whenever he takes a diversion back to third-person, I usually pick the book up, eventually. This hardback came from the discount shelf.

Maybe I’ve changed since I first became a fan of this author three decades ago. Maybe he hasn’t changed styles significantly. Maybe my reading preferences have evolved over the years. I’d have to go back and re-read some of his older work to judge the differences. I’m not going to, simply because I have too many other great books I want to get to. For their time and place, I loved his, but I’m here and now.

Do I hate what I’m reading? Of course not. I AM enjoying the novel, somewhat. However, this book drags because the pacing is off.

TOO MUCH NARRATION

The author has always been a bit wordy. He also likes to throw the dictionary at his readers. Those are his trademarks. I don’t remember any of his novels with so little dialogue. There was almost no dialogue. The book was a solid mass of narration and exposition, paragraph after paragraph of solid words covering every page. There were a few instances with whole-page paragraphs. I don’t remember his books being this tedious in the past.

PLENTY OF SCENE BREAKS

While there were few chapters, at least he broke things into relative bite-sized chunks with a lot of scene breaks. However, he made me work for it. Almost every bite-sized chunk was that solid mass of narration, most of it character ruminations with once in a while, a smattering of dialogue thrown in. If this were a movie, the actors would be almost silent.

The usual pattern was character internal thoughts, character or the icky bug did something, character described (internally) the icky bug, then thought about the icky bug, then reacted to the icky bug, then thought about it some more, then the scene closed on a cliff-hanger.

OBSCURE REFERENCES

Besides throwing the dictionary at the reader, the author likes to have characters add in references to classic literature that he assumes everyone has read. So far, since I started reading him back in the eighties, I have never read a single book he’s referenced. Never will, either. Call me a hack, but I just have no interest in classical literature. It makes my skin crawl and puts me to sleep just thinking of the titles.

SUFFERING TO GET THERE

The first three quarters of the novel dragged. I almost put it down numerous times but there was just enough icky bug that I wanted to find out what ultimately happened. The only decent reading was a pair of characters who were outside the main action and were having a conversation. I was able to whip through their scenes with pleasure. Then it was back to the grind with the other characters. While intriguing, the rest of the story dragged on and on until finally, toward the end, things picked up. The pacing moved for a change. The scenes were shorter, the character ruminations shorter and the action longer. Things accelerated.

My big beef is it took so long to get to that point. The book was only 451 pages yet I’ve breezed through plenty of novels with that and more in a few days. This one took me all of a week and it seems like a month. In the end, it was just worth it because the payoff went down well. That was what saved the book from being a complete dud.

An author with his experience and expertise should be able to do better. Then again, he can pretty much do what he wants and get away with it.

REVIEWS SAY IT ALL

With an average 3-star review on Amazon, his audience has let him know what they think. The lack of dialogue and pacing, very slow first half and too many characters killed it.

Pacing is the key here. If he’d had more dialogue, the pacing would’ve fallen in line. I rest my case.

Happy writing!

STATE OF PUBLISHING TODAY

July 9, 2014

The muse for this article hit me this past weekend after thinking about an article a recent friend posted. It was a bait and switch deal, whether intentional or not. The article was supposed to be about the dismal state of the publishing industry… at least it started that way, but then it devolved into a political diatribe. I should’ve taken the source into consideration.

NEW YORK TIMES BEST SELLER IS MEANINGLESS

However… and a big however… the author made a few good points before she went on to make her real political point. The state of the publishing industry, especially when it comes to printed books, is dismal. The big boys have a monopoly and they’re in a cycle of self-destructive behavior that’s like a big monster devouring itself. It doesn’t seem to have the intelligence or the capability to stop eating its own tail. Pretty soon, printed publishing from the big publishers (big boys) may become extinct because they’ll not stop with their cutthroat and wasteful business tactics.

I won’t go into these tactics because frankly I can’t even remember or understand half of them, except one specifically. A big reason was because the original author’s blatant political bias muddied the waters. However, that one point stuck with me. How many of you knew that a book can be a New York Times best seller without ever selling a single copy? Yup, apparently that’s true. The magnificent PR machines at the big boys can trump up a books’ buzz and make it a best seller before it goes on sale. I don’t have any proof of this but I wouldn’t be surprised if it were a fact. I’ve seen many books with that label and I’ve had serious doubts they’ve ever come close to selling what I imagine are those numbers.

I’ve said it before. I’ll say it again. Book blurbs (including the old standby New York Times Best Seller) have no effect on me. Zero, zip, nada. I could care less. I don’t believe it.

IS A BIG PRESS REALLY THAT GOOD OF A DEAL?

As hard as it is to get an agent or big boy publisher to take you, half the time, when you DO get an agent, I’ve heard they will sometimes go for smaller presses anyway. Whaaa? Yup. I don’t go to conferences and just sit around. I talk to these people and things slip out. Though agents always start with the big boys, when they’re sold on a book and get desperate for their client, they aren’t adverse to going to the smaller presses.

What does that mean? That means, you end up with a more expensive trade paperback and of course are e-pubbed like everyone else. You could’ve probably done that with a local legitimate press anyway, without an agent. Sure, the agents have access to a more elaborate PR machine, and they can handle lots of issues that you’d never think of. However, without the big boy PR to back you, what do you have? Hold on, I’m not there yet.

It would be nice to see my books in hardback and then in commercial paperback, which doesn’t always happen with the big boys. However, the hardbacks last for a few weeks to a month or two on the new arrivals shelf. Then they either disappear or end up in the discount bins with the specialty books. What’s on the actual Fiction and Literature shelves? Mostly trade paperbacks, you know, the larger paperbacks that are almost the size of a hardback but with a soft cover? Some of them have pretty crappy covers. If you go to Barnes & Noble out west and east, or Hastings in the middle, you’ll find mostly trade paperbacks on the shelves. Then there are the commercial paperbacks, what used to be the most common format, but what’s becoming the minority.

DO YOU REALLY GET ACCESS TO THE BIG BOY PR MACHINE?

Almost everything is e-pubbed nowadays. You don’t need a big boy to do that and they know it. While they have the big PR machines available, they’re less and less inclined to use those machines on any but their favorite sons and daughters. What are they going to do with a new schlub like you? It’s a well-known fact that even the big boys invest almost nothing in PR for anything but their favorite sons and daughters or special cases (maybe you’re that ONE). They leave it up to you to do our own marketing. Ugly truth. I rest my case.

THE UGLY TRUTH

The ugly truth is the big boys have a monopoly on big name authors, marketing machines and, they think, the bookstores. However, they’re being overrun by independent publishers. With the advent of electronic publishing, anyone can do it. Well… almost anyone and there are a lot of crap books out there in e-form. On the other hand, more small publishers are able to do print books also, and with the more advanced print on demand, which is still only doing marginally (but could be a threat), small publishers can put out quality product. Since the big boys pretty much ignore their small authors and leave it up to them to do their own marketing, they can get just as good if not better deals with small publishers and are not stuck with some of the burdensome trappings and rejections associated with the big boys. Since these authors have to do their own marketing, they can plug their own books and get into the bookstores and get on the shelves, bypassing the system. It’s tougher, but becoming more and more feasible.

As long as the two bookstores don’t fold, there still could be light at the end of the tunnel for a lot of smaller authors and publishers.

If the big boys don’t cut their own throats pretty soon, the public may do it for them.

Happy writing!