Skip to content


October 19, 2018

It’s hard not to get frustrated with the numbers, especially when the only “numbers” you really have to dangle in front of you between quarterly checks are Amazon stats. Keep in mind, that this is IF you’re conventionally published.

If you’re self-published, you also have those numbers, but in addition, instead of quarterly checks, you have what you sell out of your garage, the trunk of your car, or from whatever other marketing devices you can come up with.

In any regard, when it comes to numbers, the only source on the net I’ve found so far that even post any is Amazon.


Let’s face it. Unless you’re a top ten to one hundred seller, you can watch your numbers go from an initial burst of say…30,000 on the best seller list to then take a nosedive in a couple of weeks to 2,000,000.

That’s quite a swing, right?

What about Barnes & Noble? Smashwords? Any other sources?

Those sites don’t post numbers on line, so if they sell anything, you have no way of knowing until you get a royalty check (or a direct sale check), depending on which way you swing.

With only Amazon numbers available, it can get pretty frustrating unless you have steady sales, which at least keeps your numbers in the thousands instead of the millions.

None of that matters when you sell books directly. Direct sales bypasses those numbers on Amazon.

Does even that matter?

Of course it does, because that also affects your rank, which in turn affects how often your book shows up in other areas on Amazon, which in turn affects how exposed your book is, which in turn affects the chances more strangers will possibly buy your book.

In other words, those dismal numbers on “the only site that matters” affects how exposed your book becomes to a wider audience.

Hence, when and IF you decide to write a second book and want to market it to a wider base, it’s going to be easier or harder, depending on exposure of the previous one.

If your numbers aren’t high enough to spread through Amazon, that’s one potential marketing tool going to waste.


As a small-time author, it can be extremely hard to get the word out, no matter how good the story may be.


There are a million other writers out there with great stories, each clawing for a foothold.

All you can do is try your best, and hope for a bit of luck. You’ve got the writing behind you, but you also need to get the exposure.

The biggest challenge is persistence and waiting.

There are tricks to working the system, which I can’t go into because I don’t know them all myself. I attended a session on one of these tricks at the last writer’s conference, but only half understood what the instructor was talking about. It had to do with key words. It never quite clicked with me.

What am I doing?

I’m continuing to write, as in sequels to my first books. I’m doing the best I can to let everyone know about my books using social media. I engage my readers through my web site and social media. I’m hoping they’ll spread the word as well.

I watch the numbers and admit I’m as frustrated as the next person. The soaring heights, and dizzying nosedives on Amazon, can be quite disturbing if you let them get to you. One of my experienced writer’s group members told me she never bothers because it would just frustrate her. She tends to do well at book signings and has a very good social media platform and a good group of fans. I’m working on that. My series is still new.

I watch the numbers and though I get frustrated, I also take them with a grain of salt. I’m no best-selling author yet. I know that, and I’m just so happy I have something out there at all. I’m grateful I HAVE a book on the list. I don’t care if it’s so and so on the list. It’s ON the list!

One day…


It’s going to happen to you, so get ready.

Your book isn’t always going to sell like hotcakes. Especially the first one, it may sink like a lead balloon. It may take several sequels or other efforts before the world recognizes how great you are.

Don’t let the numbers get to you.

Happy writing!



October 11, 2018

Another way to get the word out to people is to participate in forums. There are many web sites and forums on Facebook either directly related to your genre, or to your writing interest. Why not take advantage of them and participate? Not only can you sometimes sneakily plug your book, but maybe even overtly. Plus, you can also learn stuff, maybe get some new ideas along the way.


That may seem like an obvious question, but if you’re new to all of this, you may not know the term. So, indulge me.

A forum is a web site or chat space (as in a page on Facebook) where people sign up and discuss aspects of a subject. In the case of what we’re talking about, it’s writing.

Writing what?

It could be writing in general such as a broad topic web site like The Absolute Write Water Cooler Absolute Write is a multi-genre forum that has distinct subject-matter areas to discuss all aspects of writing. I participate mostly in the Horror, Science Fiction/Fantasy, and Mystery/Thriller/Suspense genre sites, as well as rarely, the Announcements, Events and Book Promotions.

Within these forums, you can participate in discussions with from total newbs up to professional writers. Sometimes, the info is highly opinionated, sometimes it’s useless. Quite often, you get some great insights and good info. It all depends on the individual posting.

The same could be said for Facebook. I participate in Genre Writers (Fantasy, SciFi, Steampunk et al) and Writing 101 – hints, tips, tricks. These forums are excellent places to ask questions and post your own tips and tricks on writing.


I often get inspiration for my articles from these various forums. I currently participate in only three at the moment due to time constraints. In some ways, I wish they’d been around twenty years ago when I first started. It might have made things easier for me. Then again, I think the hard knocks I went through helped me get where I am today. On the other hand, I also believe no one should have to struggle the same as I did.


There can be a lot of misinformation and frankly, bull spouted on forums. You have to have a balanced approach when you participate in these things. Generally, the moderators are good at filtering out trolls. The members are also good at countering whacky and way-out-of-the-arena advice as well.

On the other hand, spirited back and forths are great ways to see multiple sides, so you can make your own mind up about some issues. That’s one of the points of forums. Learn from the opinions and experiences of others in the same trenches that you’re in. See what works for them and what doesn’t.

Clicking on line can be a lot cheaper than buying a lot of books, though I also strongly recommend reference books, especially the ones that really click with you. Though I’ve had plenty I never even opened, there are a select few I DO keep on the shelf and actually use, like the Chicago Manual Of Style.


Forums can be a great place to learn, and a great place for inspiration.

The thing is to use them wisely, Grasshopper.

Happy writing!


October 4, 2018

They always say the easiest part of the writing process is the actual writing. The rest of creating a book kind of sucks.

Personally, I love almost the entire process. The one part that’s a chore to me, though I don’t necessarily hate it, is the marketing.


I’m not a salesman. I’m not a natural at it. It’s a forced thing with me. The idea of going out and begging people to buy my books is just something against my nature.

Like a lot of people, I’d rather put all my effort into producing the best product (the book) I can, and leave it to either fate, or others to sell the book.

Unfortunately, the reality is much different for 90% of us writers.

Every year at the writer’s conference, I run across a writer who puts little to no effort into marketing. Their book or books sell like hotcakes. I could envy these people, but I just sluff this off to what I call the Axl Rose syndrome. Axl’s some schmuck from Indiana, without a high school education, who happened to strike it big by some hard work, sheer accident, and a bit of talent. Is he the best rock singer in the world? Some might say so because he got lucky and got exposure. Yet there are literally thousands of singers out there just as good, if not better, who will never be heard.


Lightning in a bottle.

It could happen to you, but it probably won’t without hard work and MARKETING.

We’re the regular schmucks that have to plow the trenches and get our hands dirty. We have to work for every single sale to make our names.


Okay, you have a book out there, it may be selling a bit, but what next? Are you setting the world on fire? If you’re like most writers, ah…no.

What to do?

If you’re not a New York Times Best Selling Author (don’t get me started on that misnomer), if your books aren’t already on the shelves at every book chain in the country, you have to have alternatives to keep people interested.

IF…you HAVE your books on every shelf across the country, you can sit back and concentrate on your next work. Maybe the publisher will interrupt that and have you tour. However, you get to spend most of your time doing what you do best.

On the other hand, if you’re like me, you’re stuck watching your Amazon numbers sink like a rock. You have to attend every book festival and signing within reason (and your budget), and eke out as many sales as you can. You have to rely on your web site and social media to keep people interested between books.

You have to keep your fans interested.


A static web site isn’t going to cut it if you’re a small time author.

The whole point of social media and a web site is to keep you from having to go out in the trenches and spend money and lots of time you probably don’t have.

Social media is a tool, so why not use it?

I must emphasize that when I’m talking about social media, I’m usually citing Facebook, Twitter, Instagram etc.

When I mention a web site, that isn’t strictly social media. However, a web site should be strongly linked to your social media. Some use Facebook as their web presence, in other words, their web site, but that’s not good enough. You need a separate web site.


You can put a lot more stuff on a web site than Facebook, plus you have more independent control of it.

How do you keep people interested between books?

You keep your web site and social media accounts busy with stuff about your books (or your platform).


Since you probably work for a living, or maybe have other commitments, the most economical way to get the word out to your readers and potential fans is through web presence and social media.

These are critical if you want to do marketing on the cheap and spread to the widest audience possible.


To keep your readers interested between books, you need to tantalize them, pique their interest with tidbits either about the previous book, or about the new one, for instance.

Give out details like profiles of the characters, technical details, info on the towns, peculiars, or something to keep your readers engaged.

Maybe have a contest about the story.

Do something to spread the word about your books.

Another good example is progress reports on the new book.

The idea is to keep you and your books in the forefront of your fans and potential readers memories so that when the next book comes out, they’re more likely to buy it.

Also, it keeps them engaged with you. They give you feedback and let you know they’re still interested. They may spread the word to friends who may link up.

You can either post the details on your web site with links through Facebook/Twitter/Instagram (or whatever) and the details on your web site, or you can post these things directly on each social media site. However, I suggest having them based on your web site with the links on social media. That way your readers are drawn to your central page at the web site.

If you don’t already have a platform like I do, at least on your web site, you can have a depository of info on your book or books.


The key is to engage your readers and keep them interested between books. Do whatever you have to, and keep them interested. It doesn’t have to be every day, and in fact, should NOT be every day! Once a week, or every couple of weeks, drop something to let them know you’re still around, and still working on the next book.

Happy writing!


September 25, 2018

The last time I addressed flashbacks (as in backstory) in detail was in 2011, around the time I first started this web site on writing advice. I bring it back up (though I’ve mentioned it within the subject matter of other articles) because of a book I just read.

I’m going to take parts of the original 2011 article and integrate them into my latest thoughts.


First off, what are flashbacks? Flashbacks are a way of jumping to the past to bring relevant information into the present. They’re great tools for giving the reader background on why things are happening in the present. They set the scene, justify why certain things happen, and give relevant what, where, when, why, and how information. Examples are prologues, or, when a character recalls something from their past.

I just finished another book that relied heavily on flashbacks, which bogged down the story. Not only that, but some of these flashbacks severely violated point of view. In other words, they weren’t told by any of the current point of view characters. The way they integrated into the story, none of the characters could possibly know the actions, yet they did.


There’s nothing wrong with a flashback. Backstory (another word for it) is a great way to give the reader relevant information. However, it’s best to do it in small doses, and in a way that doesn’t bring the action to a screeching halt.


Prologues are the epitome of backstory. They’re background, something that’s taken place in the past to set up the present story. Some grand poohbahs in the publishing world have decided that most people don’t read prologues. I have my doubts about that, especially given the popularity of certain genres where the prologue is standard fare.

On the other hand, why not just make the prologue chapter one, with a caveat? Title it Chapter One – Subtitle – Such-and-such a date in the past?

Then have Chapter Two – Subtitle – Present day, then drop the subtitles?

Problem solved.

Your backstory is now part of the timeline, in sequence, so there’s no issue. You aren’t halfway through the story, have to jerk the reader out of the present, and take them into the past.


It’s okay to have the character reminisce, or recall something relevant to the story. The key is to maintain story momentum.

How to do that?

Keep the flashbacks short!

That means you – Mister, Miss, or Missus long-on-the-blabber story telling! Cut to the chase and get to the point. Give the reader the down and dirty in a few paragraphs. Don’t bring the action to a screeching halt by inserting half, or a full chapter or three to explain why your character hated their mother. Geez, sneak it in with a little bit here and there as you go along.

Small doses keeps the action flowing.


First, the story I just read was about half flashback. There was a little action, then a LOT of flashback. Like I said above, especially toward the end of the story, the author violated point of view when the flashbacks shifted to characters that weren’t even in the story.

In another story, the prologue was fifty-seven pages.

In my own case, I used to write prologues to every story. I’ve since changed them to chapter 1 with a sub-title. I never had many flashbacks within the stories, just small snippets, especially after reading so many bad flashbacks in other books!


Don’t torture your readers with unnecessary drivel. Let them use their own imaginations. A lot of the time, those flashbacks end up being irrelevant, anyway. Sounds cruel, but from my own reading experience, I never saw that much justification in a lot of them. Motivation? Meh.

On the other hand, why is the bad guy bad? That’s a good reason for a flashback, right?

Well…maybe an asshole is just an asshole. Ever thought of that?

How about replacing the why of the bad guy being bad with more action from the good guy chasing the bad guy? Then give a condensed version of why the bad guy is bad. That should be a lot more fun.

Happy writing!


September 19, 2018

There are many ways to jar your reader.

What do I mean by jarring your reader?

First off, I think of the tired old joke I like to tell my grandson when we get into the car. Whenever we open a door, we get a warning on the dashboard “Door Ajar.” So, I tell him, the door has turned into a jar. When we close the door, I tell him the door turned back into a door again. Hey, it’s a grandpa thing.

Now, back to the gist of this. Jarring the reader is when you jerk them out of the story. In other words, you have them absorbed into your world. Then, you perform some blunder and it spoils the mood. In other words, it jars them out of your world and has them scratching their head with the internal thought: “What’s that?”

Whether it’s a minor or major blunder depends on your literary outlook.

I get accused of it occasionally when I read at my writer’s group.


Let’s look at how one can jar the reader. I’ll start with what inspired me to write this article. As often happens, it was prompted by a book I just read.


There are many ways to jar the reader out of the story. A biggie is, of course, bad writing.

Of course, anything that takes the reader out of the story could be considered bad writing, yet let’s talk strictly about the writing itself, and not other factors.

A big example, which I found in the latest book I read was my favorite pet peeve, point of view.

I just read a book that had no point of view at all. It wasn’t even omniscient. It was a complete free-for-all. What jarred me out of the story was that the writer shifted points of view from one sentence to the next. In other words one character said something and then in the next sentence within the same paragraph, another character said something, with no differentiation between the two characters.

Folks, THAT made me stop reading. I had to re-read the two-sentence paragraph two…maybe three times and try and figure out what was going on. After several reads I finally figured out through implied speech that the second sentence was a different character!

Next, from the same book, the writer shifted scenes without scene breaks. Even though there were scene breaks within the very long chapters, he only randomly used them. Instead, he quite often just shifted scenes at random with NO transition. I was reading along and BAM! New scene, with no rhyme or reason.

The POV and the abrupt scene changes jerked me out of the story so many times, it ruined the immersion and flow. Each time, it took a while to get back into the story and I never really recovered because it happened again a few pages later.

That’s an example of bad writing jarring the reader out of a story.


Say, you’re talking about guns in a thriller or mystery. The character puts a silencer on a revolver.

Ding ding ding ding!

Anyone with gun knowledge is going to scream fowl. This technical error is going to jar them right out of the story. While things might have been humming right along until that point, an obvious error like that is going to spoil things.

Same thing for an error like location, time, language, whatever. Anyone with basic knowledge of these things is going to be jarred out of the story.

You need to do your research! Poor research will jar the reader and spoil the illusion.


I’m currently reading a fantasy to the group. In this case, it’s my world, so I can pretty much build it any way I want. At the same time, I not only have to play by my own established rules, but there are still borders I can’t cross, things I just can’t do.

When I throw in some term or phrase that doesn’t fit, it jars the reader out of the world. My writer’s group is pretty good about calling bull when I toss in something that is just too much of a stretch. It’s purely unintentional most of the time, but once in a while, it’s deliberate. When it’s deliberate, I have to justify it. If I can’t see a good reason for it, I have to change it.

If it doesn’t fit, it jars the reader out of the story. It spoils the mood.


Your story is creating a world and drawing the reader into that world. When you flub something, it jars the reader and jerks them out of the illusion. It’s critical you eliminate these points so you don’t spoil that illusion of reality for your reader.

Happy writing!


September 12, 2018

We’re back with another set of similar sounding words with entirely different meanings.

Our illustrious former Henderson Writer’s Group el-presidente, Linda Webber, used to present grammar lessons each week on the back of our meeting agendas. The gist of them were the improper use of words.

As a reminder, I’ll add the standard intro below before I get into the word list.


I once wrote a screenplay with my bud, Doug Lubahn, a famous musician. During our correspondence, I once told him I was waiting with “baited” breath instead of “bated” breath. He’s never let me live that one down.

The proper use of words is something a lot of (especially) new writers don’t always get. So, for your reading pleasure, below is a list of words and how to use them properly.

The list is not near complete, so that’s why this is called Grammar Lesson Five.

Once again, my many thanks to Linda Webber, who went through the trouble to compile these words all in one place for me to steal and present to you here at Fred Central.

These are common words that are often used out of context. They can be a quandary for a writer, and a quick trip to a dictionary, or on line can solve them, but I’ve cut to the chase.


Elicit                           To draw out a reply or reaction

I’ll elicit a response from him when the time comes.

Illicit                            Not allowed by the law or rules

Their illicit activities would get them thrown in jail sooner or later.

Ensure                        To make sure that something will happen

Are you ready to ensure the trap will spring when the time comes?

Insure                         To provide compensation if a person dies or property is damaged

We can insure the car only for its resale value.

Envelop                      To cover or surround

She let the blanket envelop her.

Envelope                    A paper container for a letter

He licked the envelope and sealed it before mailing.

Exercise                      Physical activity – to do physical activity

Exercise is the only way to keep in shape.

Exorcise                      To drive out an evil spirit

It was all the priest could do to exorcise the demon.

Fawn                          A young deer – light brown

The fawn was fawn colored. (Couldn’t resist that one!)

Faun                           A mythical being, part man, part goat

The faun guided Cyrill through the labyrinth.

Flaunt                         To display ostentatiously

She flaunted her assets to the male crowd.

Flout                           To disregard a rule

It’s dumb to flout safety.

Flounder                    To move clumsily – to have difficulty doing something

He floundered on the dance floor.

Founder                     To fail

You’re going to founder if you do it that way.

Appraise                     To assess

We’ll need to appraise the house before we can set a price.

Apprise                       To inform someone

You should apprise Joe of what just happened.

Assent                         Agreement, approval

She nodded her assent.

Ascent                         The action of rising or climbing up

They began their ascent of the mountain.

Aural                          Relating to the ears or hearing

It was a thunderous aural display of rock music.

Oral                            Relating to the mouth – spoken

She gave an oral presentation to the board.

Balmy                         Pleasantly warm

It was a balmy day up on the mountain.

Barmy                        Foolish, crazy

He had a barmy sense of right and wrong.

Bare                            Naked – to uncover

He was bare except for a loincloth.

Bear                            To carry, put up with (or the animal)

It was too much weight to bear.

Bated                          In great suspense

She waited with bated breath.

Baited                         With bait attached or inserted – lured

He baited the thieves with an unlocked car.

Titillate                       To arouse interest

She titillated him with a swerve of her hip.

Titivate                       To make more attractive

The cat titivated himself by licking his paws and preening in front of the female.

Tortuous                    Full of twists – complex

The book had a tortuous plot.

Torturous                   Full of pain and suffering

It was a torturous journey.

Wreath                       A ring-shaped arrangement of flowers

He placed a wreath on the gravestone.

Wreathe                     To surround or encircle

The fairies wreathed her before she had a chance to get away.

Yoke                           A wooden crosspiece for harnessing a pair of oxen

The yoke snapped, releasing the two beasts.

Yolk                            The yellow center of an egg

My egg had a double yolk.


Once again, thanks to Linda Webber for her hard work putting these original words together!

Happy writing!


September 5, 2018

Story writing contests are a great way to hone your chops, but can also be a double-edged sword. There are several, but a real popular one is NaNoWriMo. That stands for National Novel Writing Month. It takes place in November.


In my other passion, astronomy, we have what’s called the Messier Marathon. There’s a list of 110 celestial objects identified by a comet hunter back in the 1700’s. He did this to let people know they were “not comets.” They’re some of the brightest and easiest nebulae, star clusters and galaxies visible in the sky. They’re spread out over the entire sky, and to see them all in one night, it takes a small window around the end of March. You have to stay up all night, dawn to dusk, to catch them all. Hence, the name Messier Marathon. I personally could care less. I’ve seen every one of the objects, literally hundreds of times. Why waste a perfectly dark night on that, when I could be using it to look for stuff I haven’t seen? Besides, that turns my beautiful passion into an “ugly sport,” as I perceive it.

To me, writing contests are the same way. I have a beautiful muse. Why would I want to spoil it by turning it into an ugly sport?

On the other hand, let’s take the NaNoWriMo. For any starting writer, or for that matter, ANY writer, this “contest” could be a great motivator. It may not be for me, in particular, but for many of you, this could be just the thing. Let’s break it down.


National Novel Writing Month is a thirty day marathon where you’re tasked with writing 50,000 words toward either a complete novel, or the start of one. The only rule (based on my cursory scan) is that you complete the 50K words. Quality is not an issue. Completing the word count IS the issue.


The whole point is to see if you can meet a deadline. To see if you can stick with something. The sub-point is to motivate you to write.

These are worthy goals.

On the other hand, that’s also not always the way muses work.

However, let’s not look a gift horse in the mouth just yet.

WHAT’S 50,000 WORDS?

A 50k word manuscript means different things, depending on genre.

For young adult, that could be a complete novel.

For romance…meh, maybe.

For most others, it might be considered a novella.

For literary fiction, it might be considered a descriptive paragraph (LOL!).

For epic fantasy, it might be considered a chapter (double LOL!).

Sorry, I couldn’t resist a bit of sarcasm.

50K words is more than likely not going to be a completed novel. Anecdotal evidence from past participants have shown me that many that have participated have busted that 50K word count and completed, or near completed their manuscript anyway. Some made the count, then slowed down to complete the rest.

Some stopped at 50K and stuck with what they had.


Since quality is not an issue, what’s the result, the prize?

A big whoop tee doo. You make the word count, you get a big free paperback proof copy of your book you can sell on Amazon. The problem is that it’s still got to be edited, quality checked, so on and so forth, which if I understand correctly, they DON’T pay for.

Speed is one thing. Fixing the verbal diarrhea is another. The thirty days you spend slamming out your 50K+ words usually results in twice as long, or more, trying to fix that mess. You can spend months ahead of time mapping it all out, if you’re an outliner, or if you’re a pantser (a seat-of-the-pants writer), are really good and can whip out great text under pressure, it might be less of a mess. In any case, before it ever sees that free Amazon copy, you’d better ensure it goes through the mill, just like any other manuscript you write at a normal pace before you commit it to print. No matter what, that’s going to take a lot longer than the original thirty days! Plus, for most, you won’t have actually completed said manuscript. You’ve just made a good stab at it. However, if you made the 50K goal, you can now slow down, take a breather, and finish the rest at a less breakneck pace.

On the other hand, I’m not sure what kind of deadline they give you to get the book in print once you’ve “won” the publishing prize. That could put more pressure on you.


Is this particular writing contest an exercise? Or, is it another attempt to get noticed in the publishing world? If finishing it results in a printed book, what are you going to do with it? Take it seriously and try to exploit it, or just take your sloppily thrown together writing exercise and move on to your serious work (if you don’t take the time to do it right)?

If you go serious with this frantic pace novel, be prepared for the same expenses and/or deals as you would with any other book. Editing, marketing, the whole gamut.

It may start out that way, but it isn’t just a writing contest if you follow through. Plus, even if you start and don’t meet the deadline, are you going to continue with it, or shut it down and go back to your “serious work?” I can’t see someone investing all that effort into something they’re going to toss once the contest is over. I have seen people do that. Sort of. Afterward, they’ve shelved the effort, gone back to their regular work, they maybe months or years later, dragged the ole’ NaNoWriMo from such and such a year out again and gave it another look.


Happy writing!