THE STRUGGLE CONTINUES TO FIND BOOK REVIEWERS
Finding people to review your book isn’t easy.
Let me rephrase that.
Finding people to review your book for free isn’t easy.
MONEY MONEY MONEY
As I found out very quickly, the search for people to review my book was no easy task. That didn’t mean there weren’t plenty of people willing to review it. Sure, I got flooded with lots of deceptive marketing sites, especially on Twitter from book reviewers hawking their wares.
“Come to our site. We’ll review your book for free!”
Yeah, sure. Just wait until you get there and see the sneaky ways they charge you for that “free” book review. Everything you click on is tied into a PayPal account. Yeah, free my ass.
To top this off, I’ve never heard of any of these reviewers or their web sites. Ever. Say, I pay between $30 and $200 (I’m not kidding), what do I get?
One of them had the balls to not even guarantee a review. Just put me in the pool with a pile of others! Yeah, that’s some marketing!
I could go broke marketing my book to a site nobody will ever look at!
LOOKING OUTSIDE THE BOX
Many of us have lived in more than one place. I certainly have. I got the idea that I could appeal to the newspapers of all the cities and towns I lived in. Maybe they had an entertainment section of their paper that would do reviews for local authors.
I customized each letter to the city, citing details of when I (or we) lived there and addressed each e-mail to the specific editor, if it was available.
I sent those e-mails out to about a dozen cities and towns. I got exactly one response. That editor forwarded it on to another editor and that’s the last I heard from them. None of the others responded.
So much for that outside the box idea!
CONTACTING OLD FRIENDS/ACQUAINTENCES
This has been a mixed bag. I’ve had some success, yet I’ve had plenty of no responses as well. Part of the problem is the most current info I have on some of these friends is from several years ago. Though the e-mails and web sites are still up, the updates are old and I’m not even sure if they still get or even look at their stuff. However, the few that responded were gold.
PUBS SPECIALIZING IN MY GENRE
I’ve had a bit of luck with this. I searched out publications that specialize in my genre and found a few of the classics that are still around, and a few new ones. I got busy and received at least one response. So far, only one accepts unsolicited reviews without charging for them. Still, that’s a killer magazine and if my book gets in there, that’s a big step up.
There are the random sites I stumble on here and there because I do a bit of searching every day. If anyone ever said marketing and getting book reviews was easy, they’re crazy! It’s an ongoing process and nobody is going to do it but me. My publisher IS helping, of course, and networking with other authors helps also.
My main intention is to tell you all to be prepared. This is especially true if you don’t want to pay a second mortgage, possibly more than you’ll ever make from the sale of your book, to get the word out!