THE MEDIA RELEASE

            If you happen to be with a big publisher, this is all handled in house. I’m not sure if the author has any hand in actually writing a media release, but with self-published or small publishers, you have to do the heavy lifting as far as content.

            The publisher will usually have a pre-set format, and what they ask of you is to fill in the content.

DIFFICULT?

            It’s said that writing blurbs or summaries are way harder than the actual book. That can be true, especially if you’re quite verbose, or just don’t have a clue how to compress an entire novel into a single paragraph without saying too much or too little.

            The same could be said for an author bio.

            It doesn’t have to be, but it can be a significant hurdle for many.

WHAT’S IN A MEDIA RELEASE?

            The best way is to give an example of mine.

            The header will contain the book info:

NewLink Publishing (A division of Mystic Publishers, inc.) MEDIA RELEASE Spanish Gold Written by Fred Rayworth Release Date: 12/01/2020 Size & Format: 6×9 Trade 332 pages / $16.99 usd ISBN: 978-1-948266-68-0 /Trade Paper ISBN: 978-1-948266-69-7 /E-Pub

            It includes the title, publisher, date published, format & page count, price, and finally the ISBN numbers. This is critical info for anyone you send it to, whether book stores or libraries.

            Next a bit about the book and why you wrote it. This is where you pitch the book and specify why someone would want to read it.

In Spanish Gold, the second book of Fred Rayworth’s Gold Series, the discovery of a centuries-old journal written by a Spanish monk sends Detach and his team on another quest. On a chase that takes the main character, Detach, and his crew to England, then Azores, and finally to Spain, they follow this twisted trail filled with hazards that test the expertise of their skills. Each new clue uncovered sends Detach and his team closer to the hidden treasure, but, can they escape the death stalking them to discover their prize? After writing Lusitania Gold, I knew I wanted to do a series with Detach and the gang. Part of doing a series is, of course, different plots and locales. Since I served twenty-four years in the Air Force and had the luck to be stationed in some exotic locales, I used them as a setting for my books. My favorite place, Spain, made a perfect setting for Spanish Gold. With an insider’s knowledge of the country, I’ve been able to give a more realistic setting and breathe more life into Detach’s latest adventure.

            Finally, the author bio:

About the Author

Fred Rayworth served twenty-four years in the Air Force and his service stationed him in some exotic locales overseas. One of his favorite posts was Spain. His knowledge of the Spanish countryside made a perfect setting for Spanish Gold. With an insider’s knowledge of the country, far beyond the “three hour tour” one might normally get, he found himself able to create a more realistic setting and breathe more life into Detach’s latest adventure. He lived in Spain for a decade which gave him the ability to add believable details to the story, allowing him to follow his dream of writing an adventure setting in Spain. Most of all, his goal is for people to have a good time. He wants his readers to experience an easy, enjoyable read on every page, and close the book with a smile on their faces. He hopes that his stories spark an interest in visiting the locales he writes about. As in his first book, Lusitania Gold, any reader who is a fan of Clive Cussler, Preston & Child or others of that genre, should enjoy reading Spanish Gold.

            Last but not least, the publisher info including the web site and maybe a phone number.

For ordering and availability contact: info@newlinkpublishing.com 702-564-6388 / 866-869-7842 NewLink Publishing A division of Mystic Publishers Inc. 614 Mosswood Dr. Henderson, NV 89002. About NewLink Publishing: Founded in 2014 as a division of Mystic Publishing Inc., NewLink Publishing is proud to produce quality books for the international market in the areas of Science Fiction, Paranormal, Fantasy. and Horror.

            Of course, the formatting will look a bit different on the actual product but I couldn’t display that from the .pdf file. NOTE: This final media release should be in .pdf format.

SUMMARY

            As I’ve said about other parts of writing that may seem hard, this isn’t rocket science, but it does take a bit of work.

            Happy writing!