THE PITCH LETTER – WHAT NOT TO DO
In this part we’ll get down to some technical thingies. We’re going to go over what not to do.
I mentioned never to use negativity or put yourself down. Here are a few examples. Some are overt, while a few may be a bit more subtle.
I know you get lots of submissions, but before you throw mine in the slush pile, I’d appreciate if you’d give me a chance.
Ding ding ding! Red flag! You’re starting negative right out of the gate! Don’t even bring the subject up! In the first place, you should be starting with your slug line. Second, you’re giving the agent the perfect excuse to do just what you are hoping they won’t do.
I’ve been submitting to lots of agents, but was hoping you’d be the right one for my work.
Do I have to explain this one?
I’m a struggling writer and found your agency on line. I would like to present my character…
A little more subtle, but saying you are a struggling writer is not only a cliché, but it’s a given and also a negative. No need to voice it. Scratch the first sentence.
Thank you for considering my work. I may not be the best writer in the world, but I know I’ve come up with a winner here.
You had him or her at the first sentence and blew it with the rest. Hack off that second sentence.
Now for a little biography sample.
I’m an accomplished writer with high grades in English grammar in high school and college. I excelled at all of my term papers and almost had an article published in the alumni newsletter but due to budget constraints, the issue was never printed. I had a short story called The Flag printed in Mystery Journal for Fiberglas Press, 1989.
She’s a mystery writer. The only relevant credit is the last one. The rest of it is pure fluff and irrelevant. Trash it. Inflating a bio with irrelevant material is no way to win friends with an agent. If you only have one credit, so be it. In the good old days, it was okay to throw in the kitchen sink. Nowadays, agents don’t have time to slog through all this crap looking for gems. You’re better off to keep it tight and right. Besides, almosts don’t count.
I’m sure you get lots of really “great” stories at your agency, but now get ready for a real treat. XXX will blow you away.
Oh, please! Sarcasm, conceit, grammar problems, the list goes on.
That’s it for now. Next time, an example of a query letter that worked. From there I’ll discuss other forms of query letters and why they may or may not work.